I have a strong conviction; if we want strong trade shows, vendors need to make sure they show people something new at the show. In todays world of instant internet communication, the moment some new product becomes available, it’s announced and the word is spread instantly. Back in the day, there was an extra level of excitment when attending Toledo or any other big trade show. It was you chance to see the newest stuff, your chance to get out a couple months ahead of the magazines. Your chance to know what was going on in our hobby. If you didn’t go, you were left behind, perhaps to be stuck behind the news and technology curve for the entire season.
For a number of years, we’ve worked hard to do our part to show people something new at The Toledo Show. It’s every vendors responsibility to contribute to a healthy trade show future for all of us. Our hobby needs healty magazines, healthy suppliers, healthy hobby shops and certainly healthy trade shows.
If your a vendor at a trade show, I encourage you do the same. Are you really so desparate and hungry you can’t hold back on exiting item a few weeks to do your part to add excitment to your favorite show? Think about it.
A recent meeting with national parks officials sparked my enthusiasm to work on a highly requested project. Sorry, can’t tell you what the meeting was about…….. However, you will see it in the booth at Toledo and you’ll want one. I’m very excited to test it out myself. It is perhaps the coolest thing to come out of our shop.